Nowadays mineral make up is very popular, but if we go back to 2009 – not really that long ago -, it was mostly unknown and most of people had no idea of how to use it.
Since then things have definitely changed, and mineral make up has become one of the most loved cosmetic products all over the world.
When you think of mineral make up, it’s almost inevitable you end up thinking of bareMinerals. The American company founded by Leslie Blodgett in 1994 was the world’s first mineral make up line, and today it’s still one of the leading brands in this industry.
From QVC to Shiseido
Originally named Bare Escentuals (which is still the name of the company), the cosmetics line mainly consisted of their traditional mineral powder line, whose most characteristic ingredients have always been Mica, Bismuth Oxychloride, Titan Dioxide and Zinc Dioxide.
When Leslie decided to create the line, her goal was providing the customers with a natural make up that wouldn’t cause skin irritations or breakouts, like many other cosmetics on the market (foundations, especially). This was the main reason behind the very first bareMinerals products, which were basically in the form of loose mineral-powder, in order to avoid any chemical ingredients – such as silicons – as binders or fillers.
The real boom of the company was in 1997, when QVC, the famous home shopping channel, started selling their products. bareMinerals became rapidly popular: the customers really liked and praised it as they were finally able to wear something natural, healthy and even beneficial to their skin.
Eventually, in 2010 the Japanese beauty company Shiseido decided to purchase Bare Escentuals and their mineral make up line. Since then, the American company expanded their range, including liquid and pressed foundations, eye make up palettes and skincare products.
Nowadays, bareMinerals is a well established company and its cosmetic line is often used on catwalks during the trendiest fashion weeks around the world.
The brand has recently signed up famous American YouTuber Ingrid Nilsen to become their ambassador.
Vegan and Cruelty-free
bareMinerals policy about animal testing and animal ingredients is very clear, and the company is committed to producing cruelty-free cosmetics.
On their website they state they do not test any of their products on animals, and do not work with any manufacturers that to animal testing. They also point out that no animals are harmed in the process of making their makeup brushes, which are made of goat and pony hairs (they also offer a range of synthetic brushes for those who don’t want to use animal haired brushes).
Must-haves & best selling products
Original Foundation SPF15
bareMinerals line’s superstar is unquestionably their Original Foundation SPF15, a loose mineral powder that promises an extremely natural look and lasts all day. It has a naturally luminous finish and gives a flawless, buildable coverage you that won’t clump or cake. Recently the colour range has been expanded to 30 shades, in order to cover any skin tone.
Complexion Rescue Tinted Hydrating Gel Cream
Winner of several awards – including the “Best Beauty” by Stylist 2017 – this tinted gel cream combines the best of a BB,CC, and a tinted moisturiser all together, giving your skin an amazing coverage and an instant burst of hydration. Formulated with olive-derived squalane, marine botanicals, glycerin, and coconut-derived ingredients, it replenishes, hydrates and nourishes the skin, becoming the best match in both winter and summer.
Gen Nude lip colour range
bareMinerals Gen Nude is the new generation of long-wearing, moisturising, full-coverage lip colour.
Featuring 60 shades and four finishes, Gen Nude was developed in a range of nude shades for all skin tones and lip tone. The whole line is made with only with natural ingredients, is free of parabens, sulfates and phthalates, and also gluten-free to literally suit anyone.
We hope you likes this article about bareMinerals!
Visit one of our Salons and find the perfect match for your complexion from the bareMinerals range. And if you don’t have the time to pop by our Salons, just visit our online shop, we’re sure you’ll be able to find the products that suit you best.